DISCOVER THE SEASON

Designer Focus:

Goen.J

The Story

Meet the label and read our brief exchange with the designer Goen Jong.

The Korean-born designer, who spent a little more than seven years in the fashion city, Paris studying at the prestigious Studio Bercot first saw her ambition in becoming a fashion designer back in her elementary days. GOEN.J’s label was initiated from Goen’s deep-personal wish of having a label after her own name. Having built her name in recent years, creating clothes for modern women with easy-to-wear looks detailed with unique flourishes, she is best known for contemporary silhouettes and her signature ruffles.

“Since when I was very young, I picked my own outfit rather than wearing what my mother had chosen for me and I also remember that I drew various clothes on paper and gave it to friends.”
Her direction and values for design were firmly established at the time spent in Paris, although her Korean roots have played big part in shaping her as a designer. Goen’s interpretation of being a designer means sharing her personal taste and improvising it over time for the better. These tastes are then translated into the creation of her collections over the seasons. Goen’s creations are designed for women’s comfort with ‘the new femininity inside of them,’ Goen explains. ‘And I hope they will have a sense of pride and confidence wearing my clothes.’
This year, the designer introduces her first Pre-Collection, Resort 2018, which we have fallen for its use of fabulous colours. This is the season for Goen’s ruffles and intriguingly cut hemlines for a sculptural take on the pastel shades, bringing fresh-take to the essentials, and the new minimalism. ‘GOEN.J wanted to introduce pieces that are more wearable in daily life through the Pre-Collection.’
For the upcoming Spring/ Summer 2018, ‘a clean white look, which is often seen in GOEN.J, is expected to become popular.’ ‘Maximal is now on trend but all-white look which gives more simple and minimal feel will be seen more.’ Her deeply desirable modern approach to feminine dressing will also be accompanied with colors and subtle floral prints.
When asked of what are her own wardrobe like, Goen expectedly explains of her love for neutral shades, mostly black and white and she strikes her balance by combining textures, and therefore adding interest to the colour tone.
“I am very happy that Goen.J is introduced in Jakarta. I hope that the women of Jakarta will feel the pleasure of dressing through Goen.J."
We invite you now to put GOEN.J on your list this season, and add her utterly special classic hits of dresses and separates to your wardrobe. Discover the collection and master effortless dressing.
 
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